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Perfectly Imperfect
Project type
Campaign, Print, Advertisement, Merchandise
Date
2022
Location
Melbourne
This fictional project was for a campaign based around gender neutralising body positivity for young adults and teenagers (12-25 years old). Sponsored by the Butterfly Foundation, mental health and body positivity are big concerns for this demographic. The aim was to create a campaign that would be relatable and helpful through effective visuals and verbal components, creating a call to action and inviting a community to form through the campaign.
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