Toasty Beans Cat Cafe

This fictional project was apart of my Communication Design Capstone Project, the outcome for my project was to re-brand the existing pet café within Melbourne ‘Cashmere Cat Café’. The brand needed to re-evaluate their presence amongst their competition and evolve into an ethically conscious brand that cares for their customers and animals. Both digital and physical collateral was produced for this project such as tangible brand strategy document, merchandise, digital social media posts, brand application mock-ups, etc.